In an era where AI can create anything,

I help companies focus on users’ needs

to create the right thing.

How I work

Listen to customers

Build the right thing, the first time by deeply listening to users.

Save money

Create clear direction

I use proven, repeatable methods to decisively move forward.

Measure the impact

My work increases activation, growth, and revenue in a statistically significant way.

Save time

Make money

Metrics from 2025

$5m

Boost in revenue from pricing experiments

4x

Revenue increase in new markets to $41M

18h

Of clerical work saved per user each month

+25%

Increase in task completion rates from redesign

I bring 9 years of experience from high-complexity environments like B2B2C, healthcare, and home automation.

“Jolee is one of the strongest designers I’ve worked with in my career. She has an unusual combination of deep craft, strategic thinking, and executive-level communication– and she brings all of that together in a way that feels natural and effortless.”

-Laura Rillera, VP of Design at ShiftKey

“She knows how to identify the right problem to solve, anchors decisions in user needs, and connects her work clearly to business goals. Her solutions are intentional, clear, intuitive, and create meaningful impact for the business.”

-Ryan Collins, Product Design Director at ShiftKey

Selected Work

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ShiftKey

3 min read

Exact Sciences

3 min read

ShiftKey

5 min read